I'm actually not a ~fashion~ person at all. I'm an ex-software engineer who desperately wanted her clothes to support her, fit her, and feel like her. I read all the books, tried all the things, wasted all the hours and dollars.
So much of my energy was being sucked into this negative spiral. I like style, and clothes—but I wanted out. I wanted my clothes to support the person I wanted to be: my dreams, my financial goals. Eventually, though, I discovered the secret: style is a skill, not a magic gift bestowed by fairies at birth.
Then, I got determined. I figured out my style by building systems, like wardrobe inventories, seasonal assessments and everyday practices that gave me clarity on my style and helped me change my habits.
I started style coaching because I believe it’s possible for everyone to learn style confidence, wear their values, and build supportive wardrobe habits.
📸 All photos of me are by Riley Reed @ Woke Beauty!
Austin Style Coach Uncovers Deep Connections With Clothes — Read my interview in Austin's Tribeza magazine
“There is this idea of a perfect closet, but it’s a myth,” says Holladay. “We think we need the right stuff, but what we’re really longing for is the feeling of satisfaction, this feeling that our wardrobe is finally complete and finally feels like us. We all have such different lives, bodies, cultures, dreams, goals, values, aesthetics—there’s no one definition of a perfect wardrobe that can apply to us all.”