I'm actually not a ~fashion~ person at all. I'm an ex-software engineer, not a stylist. But in my late 20's, I went through a big life transformation, and style was a painful missing puzzle piece. I desperately wanted to feel good in clothes, to stop agonizing and wasting hours shopping, and to show up fully present.
So much of my energy was being sucked into this negative spiral. I like style, and clothes—but I wanted out. I wanted my clothes to support the person I wanted to be: my dreams, my financial goals. I read all the books, tried all the things, wasted all the hours and dollars. Eventually, though, I discovered the secret: style is a skill, not a magic gift bestowed by fairies at birth. (Weird!)
Then, I got determined. I figured out my style not by finding the "perfect" outfit, but by getting strategic. I created systems like my Personal Wardrobe Hub tool, processes like seasonal assessments, and everyday mindset and habit changes that finally made my style feel like part of my life.
I started style coaching because I believe it’s possible for everyone to learn style confidence, wear their values, and build supportive wardrobe habits.
📸 All photos of me are by Riley Reed @ Woke Beauty!
Austin Style Coach Uncovers Deep Connections With Clothes — Read my interview in Austin's Tribeza magazine
“There is this idea of a perfect closet, but it’s a myth,” says Holladay. “We think we need the right stuff, but what we’re really longing for is the feeling of satisfaction, this feeling that our wardrobe is finally complete and finally feels like us. We all have such different lives, bodies, cultures, dreams, goals, values, aesthetics—there’s no one definition of a perfect wardrobe that can apply to us all.”