I'm actually not a ~fashion~ person at all. I'm an ex-software engineer, not a stylist. But in my late 20's, I went through a big life transformation, and style was a painful missing puzzle piece. I desperately wanted to feel good in clothes, to stop agonizing and wasting hours shopping, and to show up fully present.

So much of my energy was being sucked into this negative spiral. I like style, and clothes—but I wanted out. I wanted my clothes to support the person I wanted to be: my dreams, my financial goals. I read all the books, tried all the things, wasted all the hours and dollars. Eventually, though, I discovered the secret: style is a skill, not a magic gift bestowed by fairies at birth. (Weird!)

Then, I got determined. I figured out my style not by finding the "perfect" outfit, but by getting strategic. I created systems like my Personal Wardrobe Hub tool, processes like seasonal assessments, and everyday mindset and habit changes that finally made my style feel like part of my life.

I started style coaching because I believe it’s possible for everyone to learn style confidence, wear their values, and build supportive wardrobe habits.

photo of Elyse in a brown t-shirt and black jeans, sitting on rust colored metal steps, smiling at you

📸 All photos of me are by Riley Reed @ Woke Beauty!

Tribeza Austin magazine logo

Austin Style Coach Uncovers Deep Connections With Clothes — Read my interview in Austin's Tribeza magazine

“There is this idea of a perfect closet, but it’s a myth,” says Holladay. “We think we need the right stuff, but what we’re really longing for is the feeling of satisfaction, this feeling that our wardrobe is finally complete and finally feels like us. We all have such different lives, bodies, cultures, dreams, goals, values, aesthetics—there’s no one definition of a perfect wardrobe that can apply to us all.”

The Anti-Racist Small Business Pledge

Read and watch Rachel Rodgers' Anti-Racist Small Business Pledge.

I believe that everyone, regardless of style, size, ability, gender, sexuality, race, religion, background, or budget, can and should feel supported by and confident in their clothes.

I acknowledge the existence and impact of racism, white supremacy, and the ways modern capitalism is exploitative of humans and the Earth. I recognize the ways our behaviors can perpetuate or dismantle systems of oppression, in our hearts, our communities, and the world at large.

I believe a business can embody feminist values and begin to “model new ways of living, working, and being together.” I recognize that being a feminist business is a commitment, not an achievement. I work to own my various privileges and to create services that acknowledge and respect everyone’s unique experiences and style. I am receptive to feedback and growth.

As a solo entrepreneur, I pledge to:

  • Practice anti-racist behavior to the best of my ability, through my words, my actions, and my work.
  • Continually educate myself through active self-study. I maintain a business education budget and half of it is dedicated to Black, BIPOC, LGBQTIA+, and/or women educators. I actively seek out anti-racist and feminist education on all topics, not only race. As of Q3 2021, I’m currently at 70% of my education budget going to Black or BIPOC teachers, and the remainder to women or groups who have dedicated inclusivity statements and values.
  • Collaborate with and invest in business owners, makers, creators, and coaches from diverse backgrounds, races, abilities, and experiences, and pay fairly.
  • Ensure that my coaching sessions, group classes, and comments sections are not a source of discrimination or oppression; moderate and model opinions, questions, growth, and ego.
  • Donate 2-5% of my total income each month to organizations dedicated to eliminating oppressions of all kind. As of H1-2021, I have donated $1,500 to: local Austin Black businesses rebuilding after a fire set during protests to Third Wave Fund for Give Out Day; to Whole Self Liberation; to Indy Smith’s BIPOC Community Urban Farm Fund in Los Angeles; to the Native American Food Sovereignity Alliance; to local Austin COVID relief and the Central Texas Food Bank; $975 through a closet sale for meals and homeless relief after the Texas winter storms and to Good Work Austin.

Teachers & Credits

Some of the teachers, mentors, resources, and educators I've adopted ideas from, learned from, or practice with.


Define your personal style, learn to shop strategically, & show up fully as your authentic self—inside and out.