We wear our values.

We embody our values through our style, and we get dressed every day with joy and confidence. We know that choosing to invest in our confidence in a world designed to make us hate ourselves is a radical act. We opt out of diet culture, optimization, and over-consumption, and we act to create a world where our clothes don’t harm the Earth and others.

We cultivate productive and positive energy.

We refuse to let clothing and body image hold outsized negative mental power over us. We examine the stories we absorbed about style, bodies, gender, and consumption, and write new ones. We believe our clothes should support and celebrate us, not oppress us—and that should be true for everyone. We understand our values, habits, style, and self. We want to use our formidable mental and emotional energy on positive pursuits, creativity, contentment, and joy.

We practice feminist consciousness raising.

Fashion touches on all aspects of our interconnected lives: body, size, and wellness, politics and capitalism, race and ethnicity, gender and sexuality, physical and mental ability, culture and religion, the environment, human rights, and class and money. We articulate our internal stories about these topics and recognize that this can be a catalyst for a journey of feminist thought and practice.

We speak with integrity, intuition, and love.

We respect and appreciate the differences and experiences of others, and use our voices to uplift and lovingly challenge. We speak clearly and truthfully, and say what we mean; we do not dismiss or degrade others or ourselves. We refuse to use fear, shame, scarcity mindset, or criticism to manipulate people.

We think critically, without self-criticism.

Critical thinking is practicing the skill of assessing our information, behaviors, beliefs, and habits, and committing to using them to guide our future behavior. We believe we are in control of our actions. We are open to new ideas, perspectives, and feedback. We are pragmatic and recognize reality, yet we refuse shame, self-criticism, and close-minded ego.

We model the world we want to live in.

We participate in the community and world in a positive and intersectional way, because we believe that small change is still powerful. As individuals, we recognize that our actions have impact, and how our behaviors can cultivate a better world. We value cyclical growth and know that we are strongest when we are connected with others.


Define your personal style, learn to shop strategically, & show up fully as your authentic self—inside and out.